Before & After
OVERNIGHT TRANSFORMATION
The Story Behind the Flower Curl
My hair journey was very much inspired by my parents. My beautiful mother was on a mission to strengthen my very thin hair by cutting it bob up until the age of six. When I started to realise how short my hair was, I asked if I could grow my hair longer and my father encouraged me to do so until my locks reached my thighs! Every time I was due a trim, my mother would measure and trim my hair and then my dad and I would check to see how much my mum cut off!
At the age of 17, I decided to enter a competition and I longed for big, voluminous curls so I booked an appointment at the hairdresser and asked to have my hair curled for the event. The hairdresser prepared my hair and set a bunch of rollers in, on the morning of the event and she advised me not to remove them up until the evening. I was so excited to see the hair curling results but I knew I had to wait until it was time for me to go up on stage as I already knew how much my hair struggles to hold any curls.
Well, as you can see from the picture, my hair doesn’t look like I’ve had any rollers in that day, (ten hours plus to be exact). Although, I did get a couple of flicks here and there which I was not too impressed about.
This particular picture and how much time I spent at the hairdresser and how uncomfortable I was throughout the whole day, really stuck with me and from then on, I was on a mission to find a hair curler that could curl my hair beautifully.
Nine years later, and I still haven’t found a hair curler that could create beautiful long lasting curls. I tried curling tongs and other heated hair curlers, but the curls only lasted five minutes and by the time I stepped out of the house my hair was completely straight again, not to mention all the split ends that I had after just one use. I also used a variety of different rollers and other heatless hair curlers but I either found them difficult to use, time consuming, super uncomfortable or my hair got tangled in the products which also ended up damaging my locks!
At about 8:30am on Tuesday 10th November 2015, I was on my way to my office job and I had a light bulb moment for a new heatless hair curler. As soon as I got to my desk, I grabbed a piece of paper, drew what I had in mind and put it in my handbag. I could not wait to get back home to make my very first prototype.
I got so excited and I just knew in my heart that my idea was going to work and I spent months making & testing different prototypes and refining the idea in my good old shed.
I wanted to create a hair curler that met my very long list of standards and that I simply could not find on the market and in any other hair curling products. I found many of the other hair curling products outdated, bulky and uncomfortable. I realised that there was an opportunity for a new heatless hair curler that many women will absolutely love and would want to try.
Cordina.co.uk has been created to inspire and provide helpful information to women all over the world with a keen interest in hair care, faster hair growth and hair styling.
Black Friday SALE - FLOWER CURL BY CORDINA HAIR AVAILABLE NOW - Black Friday Sale ends Monday 26th Nov
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