Before & After
OVERNIGHT TRANSFORMATION
The Story Behind the Flower Curl
My hair journey was very much inspired by my parents. My beautiful mother was on a mission to strengthen my very thin hair by cutting it bob up until the age of six. When I started to realise how short my hair was, I asked if I could grow my hair longer and my father encouraged me to do so until my locks reached my thighs! Every time I was due a trim, my mother would measure and trim my hair and then my dad and I would check to see how much my mum cut off!
At the age of 17, I decided to enter a competition and I longed for big, voluminous curls so I booked an appointment at the hairdresser and asked to have my hair curled for the event. The hairdresser prepared my hair and set a bunch of rollers in, on the morning of the event and she advised me not to remove them up until the evening. I was so excited to see the hair curling results but I knew I had to wait until it was time for me to go up on stage as I already knew how much my hair struggles to hold any curls.
Well, as you can see from the picture, my hair doesn’t look like I’ve had any rollers in that day, (ten hours plus to be exact). Although, I did get a couple of flicks here and there which I was not too impressed about.
This particular picture and how much time I spent at the hairdresser and how uncomfortable I was throughout the whole day, really stuck with me and from then on, I was on a mission to find a hair curler that could curl my hair beautifully.
Nine years later, and I still haven’t found a hair curler that could create beautiful long lasting curls. I tried curling tongs and other heated hair curlers, but the curls only lasted five minutes and by the time I stepped out of the house my hair was completely straight again, not to mention all the split ends that I had after just one use. I also used a variety of different rollers and other heatless hair curlers but I either found them difficult to use, time consuming, super uncomfortable or my hair got tangled in the products which also ended up damaging my locks!
At about 8:30am on Tuesday 10th November 2015, I was on my way to my office job and I had a light bulb moment for a new heatless hair curler. As soon as I got to my desk, I grabbed a piece of paper, drew what I had in mind and put it in my handbag. I could not wait to get back home to make my very first prototype.
I got so excited and I just knew in my heart that my idea was going to work and I spent months making & testing different prototypes and refining the idea in my good old shed.
I wanted to create a hair curler that met my very long list of standards and that I simply could not find on the market and in any other hair curling products. I found many of the other hair curling products outdated, bulky and uncomfortable. I realised that there was an opportunity for a new heatless hair curler that many women will absolutely love and would want to try.
Cordina.co.uk has been created to inspire and provide helpful information to women all over the world with a keen interest in hair care, faster hair growth and hair styling.
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ABOUT CORDINA HAIR
Our Mission is to inspire women to embrace and enhance their natural beauty with gentle products.
Whatever your hair journey may be, we are here to inspire you and help you stay on track on your journey to beautiful healthy hair.
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About the Founder
Cordina Hair was founded by Yanika Cordina who's love for healthy hair has long been one of her passions from a very young age.
Yanika's hair styling inventions; the Flower Curl & Waver Bun, have been featured on Dragons Den UK, BBC ONE, GOV.UK and named by the Independent as ''the most comfortable heatless hair curler''.
She launched her hair tools to the public in late 2018 after spending months of prototyping in her trusty old shed and has since earned multiple patents.
Originally from Malta, Yanika moved to the UK at the age of eighteen and now resides in Dorset, UK.
The Journey so Far!
- by YANIKA CORDINA
1990s - My hair journey was very much inspired by my parents. My mother was on a mission to strengthen my very fine hair by cutting it short (above my shoulders) up until the age of six.
When I started to realise how short my hair was, I asked if I could grow my hair longer and my father encouraged me to do so until my hair reached my thighs!
2006 - At the age of 17, I entered an event where I was representing my home town in Malta. For the event, I longed for big, voluminous curls, so I booked an appointment at the hairdresser and asked to have my hair curled. The hairdresser prepared my hair and set a bunch of rollers in and they were left in my hair for approximately 10 hours.
This photo was taken shortly after I removed the rollers. After 10 hours of having them set in my hair, I was left with hair flicks rather than curls.
I was very disappointed to say the least, but as the saying goes... the show must go on!
2015 - On Tuesday 10th November 2015, I was on my way to my office job when an idea for a new heatless hair curler popped up in my head.
As soon as I got to my office desk, I grabbed a piece of paper, drew what I had in mind and put it in my handbag. I could not wait to get back home to start testing and making prototypes in my trusty old shed.
I have always struggled to find an appropriate hairstyle for bed and before the Flower Curl came about I used to wake up with messy, unmanageable and dry hair every morning from rolling in my sleep, so I really wanted to put an end to that.
After creating and testing numerous prototypes, I started turning up to my office job with the most amazing curls!
My colleagues started to notice my new look and kept asking me what I use to curl my hair and how I find the time to curl it every day. I knew then, that I was off to a good start!
Back in 2015 during the testing stage.
2018 - The Flower Curl was launched to the public in November 2018 and has since earned multiple patents and featured in various media outlets including, BBC UK, Dragons Den, GOV.UK, The Independent and Times of Malta, to name a few
Three months after launching the Flower Curl, I fell pregnant and welcomed my son in November of 2019. I was then approached by Dragons Den UK when my little boy was only a month old and decided to go for the opportunity!
After nearly 10 months of preparation and back & forth communication with the BBC UK, I attended the famous TV filming studio in October 2020.
I demonstrated and pitched my patented heatless hair curler, the Flower Curl to a panel of serial investors on primetime TV show, Dragons Den UK and walked out with a deal with British businesswoman, entrepreneur, and television personality, Sara Davies.
The episode aired on national TV in June 2021.
The Flower Curl went viral on social media, in January 2021, gaining more than 3M views on TikTok and again in October 2021 gaining over 7M views, which resulted in multiple sell outs and hundreds of people pre-ordering.
We are now working on making the hair tools more easily accessible in the United States, UAE and Europe, with various hair care products currently in the works. Stay Tuned!
